What Is SEO? The Beginners Guide With Examples in 2025

After implementing on-page SEO techniques it’s useful to review your strategy and monitor results over time to ensure your practices are working. Changes can take a few months to take effect and algorithms change regularly. It’s advisable to look at your SEO rankings routinely even if you rank highly in search. If you’re still feeling stuck, consider bringing on an SEO specialist for further improvement. This is useful to visitors as this will ensure they find engaging information that speaks to their interests or needs. That will aid in extending dwell time, the time spent by a user viewing a page.

Quality Raters don’t influence the rankings directly, but their data is used to improve the search algorithm. Backlink building is a massive aspect of SEO, so I can’t cover all the details here. But building high-quality links to your content is a great way to improve its SEO and visibility. If your content gets a lot of impressions but few clicks, it suggests you need to optimize it further. Sometimes it’s just a case of tweaking your title tags and meta descriptions.

Whether you go with a long tail keyword or not, optimizing your page for Google SEO is exactly the same. And this mini SEO checklist will help ensure that your page is optimized for SEO. For SEO Anomaly example, if you search in India, the results are going to be different than the results in the United States.

Digital Marketing Jobs

To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. So if you have a website, you want to make sure to show up in Google and other search platforms. For example, people who search “best PRODUCT TYPE” are typically looking for product recommendations, reviews, and comparisons to help them decide which specific product to purchase. These links are called backlinks, and they can help your SEO by signaling that your website is useful and trustworthy. Off-page SEO refers to actions you can take outside of your website to improve its search visibility.

Voice search optimization: prepare for the future

Otherwise, you’re unlikely to attract potential customers through SEO. Keep in mind, the above list of sub-buckets just gives a glimpse of the available ranking factors. What’s important to know when having SEO explained to you is these factors have different weights.

• Once you get backlinks to your linkable asset, you can redirect the “link juice” to your other pages (e.g. “money” pages) through internal links.
• Freelancers typically specialize in specific areas of SEO, such as content creation, link building, or technical SEO.
• As you can see above, Semrush link building tool gives us a brief overview of the backlink profile of your competitors’ domain instantly.

Types of SEO

These backlinks can increase your domain authority, which can boost your rankings on search engines. In this blog, we’ve explored how SEO enhances visibility, drives organic traffic, and aligns your content with user intent. The importance of this skill in the ever-evolving digital landscape cannot be overstated.