Wie man ein SEO-Audit in 11 einfachen Schritten durchführt mit Checkliste

In the SEO Anomaly pop-up window, click Add and choose the Rebuild project option. To audit your site for JavaScript issues, you need to enable JavaScript execution in expert options when you create a new project (or rebuild an existing one). Though Google has no serious penalties for duplicate content, such pages can still ruin your position and reputation. For instance, Google’s algorithm can index the wrong version of a page and it will get into the SERP.

Test your page speed

• The different levels of SEO audits cater to various needs and stages of online development.
• For example, backlinks — or links to your site from other sites — are a key component of off-page SEO.
• Start with a basic audit if you’re just getting started or have limited resources.
• Search engines have challenges with reading and accessing these, which could prevent your site from getting indexed.
• SEO tools like Ahrefs and SEMRush will also crawl and audit your website.

Maybe you have lots of links from irrelevant directories or questionable foreign domains. Finally, go to the “Referring Domains” tab and look at the types of sites linking to you. The report labels pages as “Good,” “Needs improvement,” or “Poor.” Expand each issue to see the affected pages. Here, you’ll find separate reports for “Desktop” and “Mobile.” Click “Open Report” at the top of either chart for more details.

Google Trends is a free, handy SEO tool for checking the popularity of a keyword and other related keywords or topics. You can also compare the search volume of different terms over time. Who are your competitors, and how can you outrank them in the SERPs? To inform your decisions regarding optimizing your site to knock out your competition, you can use cheap SEO tools to examine your competitors’ pages, backlinks, and more.

Test if your website is mobile friendly

When most people think of “links” for SEO, they think about backlinks. You can find out if any meta descriptions are missing, as well as if they are too long or too short. In general, it is good practice to ensure all of your pages have title tags, none of which are longer than 60 characters. If you and a competitor have sites that stand shoulder to shoulder on the SERP, then even the most basic of issues could be the catalyst that determines who ranks at the top.

Key Components of an SEO Audit

The advantage of SEO services, however, is that your website receives continual improvements that can improve your ranking for high-value keywords. Every agency — and even SEO audit tool — varies when it comes to what they audit. In almost all cases, however, an SEO audit includes a technical analysis of your website.